Japan Rice Market Size, Growth & Industry Outlook 2025-2033

Rice Market - Japan

Market Statistics

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 18.3 Billion

Market Forecast in 2033: USD 26.5 Billion

Market Growth Rate: 4.2% (2025-2033)

According to the latest report by IMARC Group, "The Japan rice market size reached USD 18.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 26.5 Billion by 2033, exhibiting a growth rate (CAGR) of 4.2% during 2025-2033."

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Japan Rice Industry Trends and Drivers:

The Japan rice market is anticipated to portray a consistent growth owing to the importance of rice in Japanese food culture and the efforts for food self-sufficiency and sustainable agriculture. Rice is still the staple food in Japan, but consumption is becoming diverse due to the diversification of consumer preferences and eating styles. The growing demand for high-end and specialty rice varieties, such as organic and low-pesticide rice, is creating new market trends as consumers are willing to pay more for sustainable and safe products. Moreover, rising urban population and shifting lifestyles seem to be propelling the demand for ready-to-cook rice and rice-based convenience products such as parboiled rice, with manufacturers focusing on busy urban dwellers and single-member households. The market is also being stabilized by the government's favourable farming policies that protect the home rice industry with subsidies and protective measures, guaranteeing a stable supply.

The market is further benefiting from the advances in rice farming, processing, and storage techniques to improve the quality of the yield, minimize the post-harvest loss, and prolong the storage life. To remain competitive in a tough market, Japanese rice producers are turning to precision agriculture, better seed varieties and more automated milling technology. Japan's rice is gaining potential to be exported to world markets, especially high grade sushi rice and speciality rice, which leads to new income source for producers. In addition, the development of e-commerce and direct-to-consumer sales is impacting distribution systems, allowing farmers and processors to access a wider customer base. Increasing knowledge of the nutritional value of rice and new product development in rice snack foods, beverages, and cosmetics are expanding market uses outside of the traditional food usage.

Japan Rice Market Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Japan rice market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Breakup by Product Type:

• Regular

• Aromatic

Breakup by Type:

• Red Rice

• Arborio Rice

• Black Rice

• Grain Fragrance Rice

• Brown Rice

• Rosematta Rice

• Grain Parboiled Rice

• Sushi Rice

• Others

Breakup by Grain Size:

• Long Grain

• Medium Grain

• Short Grain

Breakup by Distribution Channel:

• Offline Stores

• Online Stores

Breakup by Application:

• Food

• Feed

• Others

Regional Insights:

• Kanto Region

• Kinki Region

• Central/ Chubu Region

• Kyushu-Okinawa Region

• Tohoku Region

• Chugoku Region

• Hokkaido Region

• Shikoku Region

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Japan rice industry.

Key highlights of the Report:

• Market Performance (2019-2024)

• Market Outlook (2025-2033)

• COVID-19 Impact on the Market

• Porter's Five Forces Analysis

• Strategic Recommendations

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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Country: Tokyo Japan

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